???? Which Social Media Platform Is Right For A Business?
In 2005, 5% of adults were on social media, in 2019 it is 72%, according to Pew Research.
Not only did the usage grow, but so did the number of platforms, Pew tracks eight to nine social media networks.
With many platforms to chose, it can be confusing.
We recommend picking a primary and a secondary platform so that you don’t put all your eggs in one basket. And to hedge your bet on what we call “Social Media du jour”, the changing landscape of social media.
There is one platform that is a must for your business, especially if you are B2B – LinkedIn. One reason is that 62% of companies use LinkedIn, and 86% of B2B companies use the platform.
Another reason is that over 78 percent of LinkedIn users have incomes over $75,000.
There are secondary platforms to consider too – age, gender are two criteria we use.
The best rule of thumb is that if you know the demographics of your target audience, then picking the best digital platform is much simpler.
You choose the network that has users that closely match your users.
For B2B audiences, here are three options to consider for the secondary social network:
YouTube – 94% of LinkedIn users access this network
Facebook – 90% of LinkedIn users access this network
Instagram – 57% of LinkedIn users access this network
Please see this source for more details on demographics.
???? Watch this 1 minute video to discover the general approach to chose any social media platform for your business.
To discover what this approach could mean for your business, please click the link to schedule a call today: https://morebusinessinabox.com/discover
???? PS: Remember to LIKE this and SUBSCRIBE to our channel. http://bit.ly/omiabYT
Highlights:
00:05 The general approach to which right social media to choose
00:14 Which demographics to consider when choosing social media
00:33 What platform we recommend for business today
ABOUT ONLINE MARKETING IN A BOX, LAS VEGAS BUSINESS GROWTH EXPERTS
Las Vegas Business Growth Experts for Small Business. Founded and led by Kim D. Snyder in 2010. She has the vision and extensive business background in Fortune 500 and Small Business. And she eats, sleeps and breathes this stuff.
Las Vegas Business Growth Experts for Small Business. Increase your Authority and Credibility in your marketplace by leveraging your expertise to accelerate growth and profit.
If you are ready to step up your business, give us a call, let’s chat to see if it’s a perfect fit. https://morebusinessinabox.com/contact-us
???? PS: Remember to LIKE this and SUBSCRIBE to our channel. http://bit.ly/omiabYT
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Transcription of video:
Which is the best social media platform for a business?
It’s the one where your audience is at.
I’m Kim D. Snyder from Online Marketing In A Box.
And your audience is typically broken up on social media by age and by gender and so, find the platform, the current platform, the platform du jour where your target resides.
For example, if it’s business, it’s most likely LinkedIn.
If it is business but a certain age, it maybe Instagram depending what you’re targeting.
So, if you want help to figure out the best place where your target audience is, and your audience, your tribe, your peeps, then go to onlinemarketinginabox.com and let’s get on a call and talk about the best option for you.
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